Page 39 - 2015 Key Metrics-Assessing ECP Practice Performance
P. 39
Percent of Contact Lens Patients Purchasing Eyeglasses
Independent practice ODs estimate that a median of 25% of contact lens wearers purchase a pair of eyeglasses during their exam visit.
Nearly all contact lens patients wear eyeglasses during a normal week and need a pair in their current prescription.
Increasing the proportion of contact lens patients who purchase eyewear on exam day from 25% to 35% will increase practice revenue
by about 1%, with no investment.
Percent of Contact Lens Patients Purchasing Eyeglasses
Improvement High
Opportunity Median Performance
10% 15% 15% 20% 20% 25% 25% 30% 37% 45% 65%
5th 15th 25th 35th 45th 50th 55th 65th 75th 85th 95th
percentile ranking
Contact Lens Management Best Practices
% of practices implementing
Discount annual supply purchases 65%
Have practice website contact lens 41%
re-order functionality
Achieve exam day dispense-from- 24%
inventory ratio of 35%+ of patients
Key Metrics: Assessing Optometric Practice Performance 2015 37