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OPERATIONS & LOGISTICS 1. Organizational Structure 4. Inventory Management 79 // 98

2. Human Resources & Job 5. Regulation & Legal Compliance
Descriptions 6. CRM & ERP

3. Locating the Right Distributor

04/2 HUMAN RESOURCES & JOB DESCRIPTIONS 04/2 HUMAN RESOURCES & JOB DESCRIPTIONS

CEO COO Director of Sales & Marketing Administrator of Sales & Marketing

1. The executive representative who 1. Overall responsibility for the operating 1. Responsible for the execution of the 1. Management of communication with
reports to DI HQ management. systems: orders, deliveries, closing marketing and sales strategy. active customers as described below.

inventory.

2. Sets the company’s strategies, policies 2. Accountable for top line results & 2. Management of supplying graphic

and guidelines. 2. Overall responsibility for operating the profitability goals as set by company’s visuals to customers, and support of

supply chain efficiently. management. producing specials and so on.

3. Direct management of the COO,

Marketing & Sales Manager and CFO. 3. After sales service management and 3. Recruitment, management and 3. Management of new customer opening

customer technical maintenance. preservation of all the company’s activities as described below.

4. Responsible for the company’s KPI’s. accounts.

4. Direct manager of the back office 4. Receive sales agent feedback from

5. Executive responsibility over the P&L. operator, baking instructor, service lab 4. In charge of key account presentations, repeated controls at customer

personnel. customer set up & commercial locations.

agreements accordingly.

5. Executive responsibility over the 5. Receive ongoing orders and transfer to

branches’ warehouse: shipment, service 5. In charge of collection. the delivery schedule.

& regulatory agencies (in house and

outsourced). 6. Direct management of the sales force 6. Source new potential customers via
and setting monthly KPI’s, objectives web and telemarketing.

6. Responsible to facilitate the marketing and sales targets.

department’s promotional needs. e.g.

event set ups, ovens, products. 7. Direct management of the procurement

desk and sales back office personnel.

8. Responsible for the execution of the

company’s MARCOM & POS material.

9. Responsible for the website operation,

social media activity & digital strategy.