Page 55 - ETP-April-May2020
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PACKAGING









                               Pursuit of excellence


               The largest drinks company in Argentina has reached high levels of efficiency,
                  of up to 100 percent, on its most recent complete hot-fill line. Here’s how.


             n collaboration with                                           Ferrer. With this new in-
             Sidel, Cervecería y                                            vestment  in  Sidel’s  line,
             Maltería  Quilmes                                              Quilmes have more than
         I– the largest drinks                                              doubled  their  capacity  to
          company in Argentina –                                            produce beverages in PET
          has reached high levels of                                        containers, going from
          efficiency, of up to 100                                          22,000 to 45,000 bottles
          percent, on their most re-                                        per hour (bph).
          cent complete hot-fill line.                                         The company had
          This complete, high-speed                                         different alternatives of
          bottling solution produc-                                         who their bottling line
          es,  among  other  things,                                        supplier was going to be.
          the Gatorade brand of iso-                                        “We  were  convinced  by
          tonic beverages  in PET containers,   result of a joint venture with Nestlé   the good experience we had with a
          in compliance with PepsiCo’s qual-  Waters. “The company’s objective is   variety of Sidel equipment and de-
          ity standards. The new line offers   to provide consumers with quality   cided to continue with them. Cur-
          advantages  in terms of production   beverages and to take care of the en-  rently, we are very satisfied with the
          flexibility and protection of the envi-  vironment. The investment in Sidel’s   performance of the line, two years
          ronment, particularly due to energy   bottling line is perfectly aligned with   after its installation. Another factor
          savings.                     this aim,” he adds.           in choosing Sidel for this investment
            Quilmes has been operating in                            was that Quilmes was looking for
          Argentina for over 130 years. The   Doubling PET production   a complete solution to satisfy our
          company started out in the beer busi-  capacity with an    needs. We took into account not just
          ness by opening their first brewery in   integrated bottling   the bottling line, but also product
          the city of Quilmes, about 20 kilom-  solution             processing via pasteurisation (Tetra
          eters southeast of the capital, Buenos   Investing in a new hot-fill produc-  Pak Processing  Systems), in order
          Aires. “Over the years, Quilmes has   tion line at the Southern plant in the   to maximise the potential synergies.
          expanded across beverage categories   city  of  Buenos  Aires  was  necessary   Sidel showed the necessary flexibility
          by acquiring a carbonated soft drink   because it is the only facility which   for this and were able to provide a
          business. This  happened about 20   supplies the entire national  market   solution, creating a better model of
          years ago, with PepsiCo’s exclusive   and also exports to Uruguay. “Both   efficiency and production quality for
          franchise  for  production,  distribu-  PET container lines were at the top   us,” he continues.
          tion and marketing of the brand’s   end of their capacity, so we needed   Quilmes was also quite satisfied
          full line of beverages in Argentina,”   a bigger line to increase our market   with the positive collaboration of
          explained Juan José Ferrer, Plant   share in Argentina. The second ob-  Sidel’s team of experts throughout
          Manager at Quilmes. The company   jective was to have a more modern   the project stage  prior  to the  line
          also participate in the water business   line with lower energy consumption   installation, as well as during the in-
          through Eco de los Andes SA, the   and better efficiency,” says Juan José   stallation itself and for the aftersales
                                                                     service. He goes on, “Obviously we
                                                                     started by looking for the best op-
              “BOTH PET CONTAINER LINES WERE AT THE                  tions for Quilmes with the line de-  The Economic Times POLYMERS  |  April-May 2020
            TOP END OF THEIR CAPACITY, SO WE NEEDED A                sign team. Afterwards, the start-up
            BIGGER LINE TO INCREASE OUR MARKET SHARE                 phase was the most intense, when
            IN ARGENTINA. THE SECOND OBJECTIVE WAS TO                we required assistance from Sidel.
          HAVE A MORE MODERN LINE WITH LOWER ENERGY                  The machines were installed in a
               CONSUMPTION AND BETTER EFFICIENCY.”                   new zone of the factory floor, and we
                  Juan José Ferrer, Plant Manager at Quilmes.        underwent the typical difficulties re-
                                                                     lated to our utilities; but in all truth,

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