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21: Income statements




                ACTIVITY 21.4


                Working in pairs or small groups, consider the information in the table below.


                                  Change from last year          Cause of change
                                  Revenue increased by 4%        Lower prices increased sale of toys
                                  Cost of sales increased by 1%  More raw materials were purchased
                                  Profit increased by 5%         Better control of expenses

                                  Dividends fell by 3%           To increase retained profits
                                  Retained profits increased     To finance expansion plans

                                Table 21.4 Comparison of Muza’s income statements over the past two years


                Each item of information in the table above has been commented on by various business stakeholders. The stakeholders
                and their comments are shown in the table below.


                    Stakeholder         Stakeholder comment
                    Government          This will increase our tax revenue.
                    Shareholders        The reward for our investment in the business is worse than last year.

                    Finance Manager     This is going to increase our working capital.
                    Trade union         Our members at Muza should receive a good pay increase this year.                  273
                    Potential investor  This company might be worth investing in.

                    Supplier            Our sales and profits have increased because of Muza’s increased sales.
                    Employees           This information is good for our job security.
                    Lender              The risk of Muza not being able to pay interest on borrowing is less than last year.

                    Customers           This company is giving us better value for money than other companies.
                    Senior managers     This will be a good source of finance for our expansion plans.
                    Competitors         We will have to think about how we price and market our products.

                   Table 21.5 Stakeholders and their comments about information contained in Table 21.4

                In your pairs/groups, discuss why you think stakeholders made the comments shown in the above table about the financial
                data in Muza’s income statement.
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