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IGCSE Business Studies           Student CD-ROM



            3  Enterprise, business growth and size


            Characteristics of entrepreneurs


                                                          Skills of an
                                                         entrepreneur

                                                                  Strong
                                                                                                      Good at
               Innovative  Self-motivated  Self-confident  Multi-skilled  leadership  Results driven  Risk-taker  networking
                                                                 qualities


            Contents of a business plan



                                                        Contents of a
                                                        business plan



                                                                                                   Financial
                 Outline of       Details of business                       Objectives of the   forecasts – sales,
              business proposal      opportunity       Potential market       business         revenue, profit and
                                                                                               cash-flow forecasts



            Measuring business size


                                                         Measuring
                                                        business size

                                       Capital    Number of     Value of   Market share
                                      employed    employees      output



            Ways businesses grow


                                                  Forms of business
                                                      growth



                                                                             External
                                  Internal growth
                                                                             growth


                                             Horizontal       Vertical       Conglomerate
                                             integration     integration      integration



                                                   Backward vertical  Forward vertical
                                                     integration      integration















            © Cambridge University Press 2014  IGCSE Business Studies                    Section 1 – Mind maps  3
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