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IGCSE Business Studies Student CD-ROM
3 Enterprise, business growth and size
Characteristics of entrepreneurs
Skills of an
entrepreneur
Strong
Good at
Innovative Self-motivated Self-confident Multi-skilled leadership Results driven Risk-taker networking
qualities
Contents of a business plan
Contents of a
business plan
Financial
Outline of Details of business Objectives of the forecasts – sales,
business proposal opportunity Potential market business revenue, profit and
cash-flow forecasts
Measuring business size
Measuring
business size
Capital Number of Value of Market share
employed employees output
Ways businesses grow
Forms of business
growth
External
Internal growth
growth
Horizontal Vertical Conglomerate
integration integration integration
Backward vertical Forward vertical
integration integration
© Cambridge University Press 2014 IGCSE Business Studies Section 1 – Mind maps 3