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IGCSE Business Studies           Student CD-ROM



            5  Business objectives and stakeholder objectives


            Business objectives



                                                   Business objectives




                                                                                             Corporate
                  Survival           Profit              Growth           Market share         social
                                                                                            responsibility




            SMART objectives


                                                          SMART
                                                         objectives


                                                       Achievable and   Realistic and
                           Specific       Measurable                                    Time-specific
                                                          agreed         relevant



            Business stakeholders


                                                  Main business
                                                  stakeholders


                            Internal                                        External


               Owners/     Managers    Employees   Customers   Suppliers    Lenders      Local
              shareholders                                                             community   Government








































            © Cambridge University Press 2014  IGCSE Business Studies                    Section 1 – Mind maps  5
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