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Tips from the Pros:




                    How do you answer, “How much do I have to pay today?” You will hear this a lot in your
                    career with RAC. It is the moment of truth where the customer is testing your mettle. If
                    had brought in $100, $200, even
                    you tell them it is only their first week, you’ll probably get it. But what if the customer
                   $300 or more for an initial payment,
                   also referred to as Cash On Delivery
                   (COD)? You would totally miss out. A
                   good rule of thumb: start high, then
                  come back to one week’s worth.

                  The pro's conversation goes
                  something like this:


                 Customer: How much do I have to
                 pay today?                                                                                                  WELCOME & ORIENTATION  /  TRAINING ROADMAP

                 Pro: Well, Mrs. Jones, how much do
                 you want to invest today? Most of
                our customers start with their first
                month, but you can do whatever
                you want—$200, $300?                                                                                         INTRODUCTION TO SALES  /  GASC METHODOLOGY  /  CLOSE

               Customer: All I have is $80.

               Pro (looking thoughtful): We can
               make it work!

               WOW! Consider what just
              happened: the customer feels they
              are getting a great deal, and you just

              scored an $80 initial payment! It’s a win-win situation.


             Sound too good to be true? Try it! You will be surprised how often this works! Don’t
             miss out on a big COD simply because you didn’t ask for it. If all the customer has
             is their first week, THAT’S OK, but if they brought in more money, don’t risk missing
             company! Remember our mission statement!
             out on it. It's important that we find a solution that's good for the customer and the



              Practice What You've Learned
              Try implementing the technique you just learned.
              How much COD do you think you can get on the next sale?   $

              How did it work for you? (How was it effective?)








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         Drive_First_Gear_vF2-0_Day3.indd   138                                                                      7/9/2015   3:57:34 PM
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