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Practice What You've Learned
Now let's have some real fun! Conduct the Show step and ask a real customer to interact
with a product. For example, ask them to turn on / off a lamp, sit on a sofa, or change the
volume on a stereo or a TV.
Customer's name: Product:
How did they interact with the product?
Did you:
q show products based on their stated need?
q demonstrate features important to the customer?
q allow the customer to try the product out?
Tell me and I’ll forget; WELCOME & ORIENTATION / TRAINING ROADMAP
show me and I may remember;
involve me and I’ll
understand
It is essential for the customer
INTRODUCTION TO SALES / GASC METHODOLOGY / SHOW
to experience and interact with
the merchandise they are about
to buy! This will solidify their
decision and will help you achieve
the sale!
Why do mattress stores let
you lay down on the bed? Or car
dealers let you test drive cars?
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