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Upselling

Good, Better, Best
Many of the product categories we offer, including TVs and computers, can be
classified into three major tiers of quality: Good, Better, and Best. When upselling, it’s

important to understand what represents Good, Better, or Best, and how products are
categorized as such.

Tiers Of Quality

Good: These items will have basic features at the lowest cost. They could be the
best option for customers with limited resources, space constraints and for those

who don’t need all the bells and whistles. WELCOME & ORIENTATION / TRAINING ROADMAP

Better: Items in this category are most often built with newer technologies and
additional features, which provide more benefits to the customer. Usually, these
items are longer lasting and better performing than those in the Good category.

Best: This category houses merchandise that is built to the highest standards and
has the most advanced designs and features. Usually Best merchandise is

top-of-the line at a higher price point.

As the product expert, it’s your responsibility to provide enough information for the
customer so they can make an informed decision. That said, it’s imperative to direct

customers to the product that best fits their needs, whether it’s Good, Better, or
Best. But how?

Upsell To Enhance When upselling, try saying, “I know
The answer is simple! Use our GASC selling you like the 50” Plasma T V , but for

process to assist them in selecting the only a few dollars more per week,
best product for their needs. This way, you can upgrade to a 55” LED T V ,
you get a feel for what the customer truly which, as you can see, has a larger

wants and is prepared to spend. When picture and delivers a superior image!”
discussing the features and benefits of the

product, take time to upsell an alternative
item that might enhance their experience
even further.

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