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100% peace of mind
Over the years, we’ve discovered that most of our customers generally have the
same concerns, or objections, when it comes to renting to own:
• What if we get the product home and don’t like it? Or it doesn’t fit?
• What if I find the product somewhere else cheaper tomorrow?
• I can’t qualify for credit…how can I afford this?
• How much will delivery cost?
• What happens if the product breaks down in a month?
• What if I lose my job and can’t make the payments? Do I lose all that money
I’ve paid, if I have to return something?
• What if we get this home and we decide we want a better one, or better
technology comes out, in a few months?
• Am I locked into this commitment forever? WELCOME & ORIENTATION / TRAINING ROADMAP
These are legitimate concerns that many customers have when they walk into a
retail store looking for the same products: they may not qualify for credit, and
don’t have the cash to drop on a large purchase; they’ll have to pay extra to have
it delivered to them, even more for same-day delivery, and there may even be
setup fees; they may get it home, only to find that the next best version comes
out a week later; it could break down and they’d have to do without it while it
got fixed, or worse—it’s no longer under warranty; employment situations can
change suddenly, but a retail store doesn’t care about that—they want the money
for the product they purchased!
INTRODUCTION TO SALES / WORRY-FREE GUARANTEE
Here’s where our Worry-Free Guarantee (WFG) comes in and gives our customers
that peace of mind we were talking about earlier. The components of the Worry-
Free Guarantee include:
● 100% satisfaction or your money back
● Match any competitor’s price
● No credit hassles; easy approvals
● Delivery AND setup at no extra charge
● Service at no extra charge; free loaner if we can’t fix it right away
● Payment Protection at no extra charge
● Flexible, customized payment plans; easy payment options
● Upgrade to a newer model, any time
Once you see the benefits of renting from Rent-A-Center under the Worry-Free
Guarantee, it’ll be hard NOT to tell people about it! Let’s roll through these and
explain each one, so you’ll feel comfortable teaching your customers about the
benefits of renting from Rent-A-Center when these objections come up.
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