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THE COMPLETE



                                                          Take two customers through the
                                                          complete customer experience from                                               CUSTOMER EXPERIENCE
                                                          your greeting to delivery. Ask your
                                                          manager or owner to observe you, and
                                                          record their observations in the table below.
                  Optimal Customer Experience: Customer #1
                  Date:                                       Customer Name
                            Observed Behavior                          Yes No    Strengths        Areas for
                                                                                                  Improvement
                            Observe sales interactions with customers
                            Greet: all customers within 20 seconds on floor (or   o o
                            3 rings)
                            Ask: ask qualifying questions to determine   o o
                            customer needs
                            Show: shows customer products that are relevant  o o
                            to their needs
                            Show customer interacts with product
                            Close: coworker uses relevant program features   o o
                      GASC
                            and benefits to overcome objections
                            Close: coworker ask to fill out order form with   o o
                            customer
                            Review New Rentals, 1st payment defaults,
                            7-14’ and 15+ files
                            • Order from completely filled out & information is     o o
                               updated in HT                           o o
                            • Verified & approved by manager before delivery
                               or carryout
                            • All payments are setup on or shortly after   o o
                        Customer
                               customer’s pay date
                     verification
                            • Delivery checklist filled out correctly & call back  o o
                               completed
                            Observe Proper Rental Agreement Close
                            • Rental agreement closed away from counter;   o o
                               sitting down with customer
                            • Coworker emphasizes the obligations the  o o
                               company will live up to, the customers first due
                    Close
                         Rental
                               date & importance of on-time payments
                       Agreement
                            Customer Payments                          o o
                            • Always verify the customer’s contact
                                information and update if needed       o o
                            • Always ask the customer for a referral
                            • Always thank the customer for their business  o o
                        Customer
                      Payments
                            Proper Delivery Processes Are Followed
                            • Proper paperwork, accesories and assembly/   o o
                               installation tools are prepared
                            • Correct merchandise is loaded front to back,   o o
                               using appropriate blankets, pads & straps to
                               protect product
                            • Returns are made Available For Rent (AFR) within  o o
                     Delivery
                        Customer
                               48 hrs
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         Drive_First_Gear_vF2-0_Day5.indd   251                                                                     7/28/2015   9:12:22 AM
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