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THE COMPLETE



               CUSTOMER EXPERIENCE








               Optimal Customer Experience: Customer #2
               Date:                                     Customer Name
                        Observed Behavior                          Yes No   Strengths         Areas for
                                                                                              Improvement
                        Observe sales interactions with customers
                        Greet: all customers within 20 seconds on floor (or   o o
                        3 rings)
                        Ask: ask qualifying questions to determine   o o
                        customer needs
                        Show: shows customer products that are relevant  o o
                        to their needs                                                                                       DRIVER'S SEAT  /  THE COMPLETE CUSTOMER EXPERIENCE
                        Show customer interacts with product
                        Close: coworker uses relevant program features   o o
                  GASC
                        and benefits to overcome objections
                        Close: coworker ask to fill out order form with   o o
                        customer
                        Review New Rentals, 1st payment defaults,
                        7-14’ and 15+ files
                        • Order from completely filled out & information is     o o
                           updated in HT                           o o
                        • Verified & approved by manager before delivery
                           or carryout
                        • All payments are setup on or shortly after   o o
                    Customer
                           customer’s pay date
                 verification
                        • Delivery checklist filled out correctly & call back  o o
                           completed
                        Observe Proper Rental Agreement Close
                        • Rental agreement closed away from counter;   o o
                           sitting down with customer
                        • Coworker emphasizes the obligations the  o o
                           company will live up to, the customers first due
                Close
                     Rental
                           date & importance of on-time payments
                   Agreement
                        Customer Payments                          o o
                        • Always verify the customer’s contact
                            information and update if needed       o o
                        • Always ask the customer for a referral
                        • Always thank the customer for their business  o o
                 Payments
                    Customer
                        Proper Delivery Processes Are Followed
                        • Proper paperwork, accesories and assembly/   o o
                           installation tools are prepared
                        • Correct merchandise is loaded front to back,   o o
                           using appropriate blankets, pads & straps to
                           protect product
                        • Returns are made Available For Rent (AFR) within  o o
                 Delivery
                    Customer
                           48 hrs
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         Drive_First_Gear_vF2-0_Day5.indd   252                                                                     7/28/2015   9:12:23 AM
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