Page 15 - Peak Period Planning Document-ENGLISH - 2020_Neat
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PEAK PERIOD - RETURNS - MAKING IT RIGHT                                                                                       PRODUCTIVITY












        Sometimes a return presents us with the opportunity to introduce our
        Brand to an entirely new customer who received the item as a gift, but in
        the wrong size or color, and is now visiting our store for the first time!                     WE WANT TO WORK

                                                                                                       HARD TO ENSURE
        “Sorry, Company Policy says…” - These are four words that we want
        to move away from.  In our experience this starts a conversation on a                          CUSTOMERS HAVE A
        negative tone and we want to “make it right”.  Trying to return an item                        SEAMLESS EXPERIENCE
        on the 33  day? An item worn twice has come unsewn at the hem?
                   rd
        Bought 3 sizes online because you weren’t sure which would fit? Need to                        WHICHEVER CHANNEL
        swap colours but can’t find your receipt? Yes we have policies for these
        situations, but we also trust our teams to take reasonable steps to make it                    THEY CHOOSE TO SHOP,
        right for them so that ultimately, they will stay loyal to our Brand.                          RETURN OR EXCHANGE


        In order to satisfy your customer, YOU are EMPOWERED TO make                                   REGARDLESS OF WHERE
        exceptions and after offering an exchange or a Gift Card…                                      THEIR PURCHASE



        •  Return items even if the price ticket was removed!                                          ORIGINATES.
        •  Offer a price adjustment after 14 days if a customer is very upset!
        •  Provide a refund outside of our 30-day return policy (i.e. Day 33)!
















               PEAK PERIOD PLANNING | REVISED OCT 20 20                                                                                                   15
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