Page 15 - Ad Spot Local Sellers Guidebook (v1.1) Digital

“EDDM stands for Every Door Direct Marketing. It’s a
service offered through the US Post Office, in which you
can send a flyer out to local home owners. There’s no need
for mailing lists, instead you can send an ad out to the
doorsteps of entire neighborhoods.”

At this point you are now educating them, so here is where
your pitch comes in. You need to let them know what
our service is, how it works, let them know that we are
EXTREMELY inexpensive because they are joining mailer
with only a SMALL number of other local businesses,
and overall just trying to talk our business up as a great
marketing opportunity for them to get local customers. A
typical 1-2 minute pitch may go like this:

“So essentially what we do is once a month we send out
a flyer to 20,000 local home owners via EDDM. (Show
the owner the example flyer) which is a massive chunk
of the homes in [Current City]. The reason our marketing
approach is unique from other companies like yellow
pages and penny saver is that we only have space for a...