Page 207 - World Under 18 Championships

IAAF W ORLD U18 REPORT

Bay 8: Machakos County • Procurement process took too long with approvals
to procure the necessary promotional materials
Day 9& 10: Nairobi County needed
• Some top County offi cial were not available, com-
e caravan arrived at Kasarani Stadium where it munication to the counties needed to go ahead of
packed awaiting to start again on the 10th of July time to prepare the offi cials.
2017 where it would be joined by the Nairobi county • e route of the caravan was changed to accom-
caravan to go on opposite directions around Nairobi modate other neighboring counties.
and its outskirts creating awareness and inviting the • Proper route for the caravan was to be advertised
masses to Kasarani Stadium. e two caravans, the on social media and media print to attract the
crowds
WU18 caravan and Nairobi Caravan were both fl agged Recommendations
KYEB
off by the Governor Evans Kidero. Both caravans
were issued with merchandise to give out to create
awareness and engage the people of Nairobi County
• e caravan should start at least 30 days before
to come and fi ll the stadium and support Team Kenya
the actual event
and also cheer on the other athletes.
• Communications to the various counties to be

Challenges
confi rmed before time
• Promotional material to be produced before time

to assist with the marketing of the event
• Being an election campaign period the county
• Involve a lot of private partners during the caravan
offi cial took time to fl ag off the roadshow
promotion
• Lack of promotional materials
KENYA YEARBO0K

EDITORIAL BOARD

ACTIVITIES AND OCCURENCES DURING WORLD U18 CHAMPIONSHIPS | 207