Page 22 - Sales RM Recruiting Playbook

Using social media as a talent database

Social recruiting is the intersection of recruitment and social media. It is using social networks such as LinkedIn as a
platform to engage passive candidates. It's about defining our employer brand and gives potential candidates a reason
to pursue a career at Stryker.

The Power of LinkedIn

• Over 575+ million users worldwide LinkedIn profile best practices

• Over 167+ million users in the United States alone Share a Stryker Post

Approved posting templates
• Photo= 14 Times More Views Upload branded cover photo

• Including photos in posts increase views by 98% Videos:

LinkedIn profile training
• Fun Fact: Candidate’s are 56% more likely to respond to video

a Hiring Manager vs. Recruiter Creating a great LinkedIn
profile

• #1 Professional Networking Site