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Table 2 : Market Sizes and Growth Rates of the Digital Content Industries in

2015-2016 and Forecasted Market Sizes and Growth Rates in 2017-2018

Unit : Million Baht

Industry 2015 2016 2017 2018

Animation 4,027.8 3,965.3 4,037.4 4,441.5

Growth Rate (-1.6%) (1.8%) (10.0%)

Character 1,572.0 1,687.1 1,848.46 1,997.6

Growth Rate (7.3%) (9.6%) (8.1%)

Game 14,227.3 16,328.7 18,328.4 20,528.2

Growth Rate (14.8%) (12.2%) (12.0%)

19,827.10 21,981.10 24,214.26 26,967.30
Total

Source : IDC Research Team

As shown in table 2, the 2016 market research shows that the approximate

size of three digital contents industries combined was 21,981 million baht. The

market size of animation industry dropped by 1.6% this year to 3,965 million baht.

On the contrary, the size of character industry grew by 7.3% and reached 1,687

million baht in 2016. There is also a significant increase of 14.8% in game

industry’s market size. The industry size reached 16,328 million baht in 2016.

All industries are forecasted to grow in 2017 and 2018. Animation,

character, and game industry are forecasted to grow by 1.8%, 9.6%, and 12.2%

respectively in 2017, and by 10%, 8.1% and 12% respectively in 2018. The

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