Page 15 - รายงานโครงการสำรวจข้อมูลอุตสาหกรรมดิจิทัลคอนเทนต์

Executive Summary

Our company, IDC Research (Thailand) Co.,Ltd, has conducted this market

study on animation, character and game industries for DEPA (Digital Economy

Promotion Agency) this year. DEPA was set up with a mission to promote Thailand’s

digital economy, including the digital contents. DEPA’s intention on this research is

to use the market size information of these three industries to find appropriate

policies to further support the industries in future.

There are four significant adjustments in this 2016 market study, conducted

by IDC. (1) The character industry has been separated out from the animation

industry. (2) the population frame has been adjusted by adding some new players

and cutting some players who were out of business. (3) The criteria for choosing key

players has changed. For animation industry, the companies with at least 20 million

baht revenue according to Department of Business Development (DBD) would be

categorized as key players in the market. For character industry, the companies with

at least 10 million baht revenue according to Department of Business Development

(DBD) would be categorized as key players. And for game industry, the companies

with at least 100 million baht revenue according to Department of Business

Development (DBD) would be categorized as key players. (4) The survey

questionnaires have been revised in order to catch up with changes in the markets,

as per some advice from the Digital Content Association of Thailand (DCAT), the

Thailand Animation & Computer Graphics Association (TACGA), Thai Game Software

Industry Association (TGA), and Bangkok ACM SIGGRAPH Association.

IDC research team conducted the survey by using in-depth interview, phone

interview, and online survey. Table 1 shows the population and sample size in 2016

compared to those in 2015 market study.

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