Page 16 - รายงานโครงการสำรวจข้อมูลอุตสาหกรรมดิจิทัลคอนเทนต์
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Table 1: Population and Sample size in 2015 and 2016
Unit :: Number of Companies
Industry 2015 2016
Population Sample Population Sample
Animation 160 63 196 136
Character - - 24 23
Game 146 66 91 66
Total 306 130 311 225
Source: 2015 data: CAS SWU / 2016 data: IDC Research Team
The nature of animation and game industries is that it is quite hard to predict
whether the market will like certain animation or game or not, and market revenue
can also increase significantly by only a few animation films or games that can catch
market’s attention. Character industry, however, is more predictable as there are
some main classical characters which already have a strong position in the market
for years.
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