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Size of the Animation Character, and Game Industries, by Business Model

The animation, character, and game industries can be divided into three

categories according to their business models: (1) Original content producers/IP

owners, (2) Outsourced service providers, and (3) Distributor, Importer, Licensing

agent

Table 3 Market Sizes of the Digital Content Industries in 2015-2016 by

Business Model

Unit : Million Baht
Business Model Animation Character Game

2015 2016 2015 2016 2015 2016
Original content 90.5 80.3 99.6 90.9 285.4 344.8
producers/IP owners

Growth Rate (%) -11.3 -8.7 20.8
Outsourced service 1,728.8 1,870.9 31.6 40.7 247.5 254.8

providers
Growth Rate (%) 8.2 28,8 2.9
Distributor, Importer, 2,207.5 2,014.1 1,441.0 1,555.5 13,694.4 15,729.1

Licensing agent
Growth Rate (%) -8.8 7.9 14.9
Total 4,027.8 3,965.3 1,572.0 1,687.1 14,227.3 16,328.7

Source : IDC Research Team

From table 3, we can see that the biggest portion of the revenue of Thai

digital content industries was from distributor, importer, and licensing agent. In 2016,

distributor, importer, and licensing agent owned 50%, 93%, and 96% of total market

share in animation, character, and game industry respectively. This demonstrates

that digital content industry has been driven significantly by this segment. In

animation industry, outsourced service also contributed a significant portion of the

revenue. Outsourced service revenue grew 8.2% from 2015 and contributed 47% of

total market share in 2016. The revenue from outsource service in character and

game industry, however, was only the small portion.

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