Page 24 - รายงานโครงการสำรวจข้อมูลอุตสาหกรรมดิจิทัลคอนเทนต์

Animation, Character, and Game Export Value

Table 7, Animation, Character, and Game Export Value in 2015- 2016

Unit : Million Baht
Animation Character Game Total
Business Model
2015 2016 2015 2016 2015 2016 2015 2016

Original content
17.8 15.8 4.0 3.3 188.5 196.3 210.3 215.4
producers/IP owners

Outsourced service
713.2 771.4 8.1 10.4 230.7 237.6 952 1,019.4
providers

Distributor,
Importer, Licensing - - 0.5 0.5 0.5 0.5

agent

Total 731.0 787.1 12.1 13.7 419.7 434.4 1,162.8 1,235.3

Source : IDC Research Team

According to table 7, total export value of animation, character, and game

content grew 6.2% from 2015 and reach 1,235.3 million baht in 2016. Animation
export value was the highest among the three industries with revenue of 787.1

million baht. The industry’s export value grew 7.6% this year mainly from outsource
service. According to the survey, clients who choose outsourced service from Thai

providers were from China, Japan, Korea, USA, and Europe.
Unlike animation industry, character industry export value was only 13.7

million baht in 2016 and 12.1 million baht in 2015. This is because most revenue in

this industry came from well-known foreign companies like Disney and Sanrio and

character content exporting business in Thailand was very small. However, with

today’s online channels, some Thai characters such as Bloody Bunny and Tid Lom

have been recently recognized in international market.

น