Page 21 - รายงานโครงการสำรวจข้อมูลอุตสาหกรรมดิจิทัลคอนเทนต์

We can see from table 3 that original content/ IP owner is not our strength

at the present. However, there was still an increase in revenue in game industry for

original content/ IP owner in 2016. This is because today’s technology allows

business owners to produce games better and faster, especially mobile games.

Size of the Animation Industry by Distribution Channels

Table 4 Animation Market Size in 2016 by Distribution Channel

Unit: Million Baht
Original content Distributor, Importer,
Distribution Channel Total
producers/IP owners Licensing agent
Internet Streaming 1.4 29.8 31.2

Free TV 78.8 479.5 558.4
Pay TV - 1,082.0 1,082.0

Movie Theatre - 315.5 315.5
Home - 107.2 107.2
Entertainment

Others - - -
Total 80.2 2,014.1 2,094.4

Source : IDC Research Team

The research shows that free-to-air TV and pay TV were the most popular

distribution channels. From table 4, both channels combined generated about

1,640.3 million baht of advertising revenue for the animation industry in 2016 with

most contents aired were imported from overseas. The second largest portion of

the revenue came from movie theatre. The revenue from this channel depends on

the popularity of the animation movies that are in theatre each year. In 2016, there

were more than 20 animation movies in Thai theatre. The famous films include, but

not limited to, Zootopia, Kang Fu Panda 3, Finding Dory, The Angry Birds Movie, and

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