Page 17 - The 10 Most Innovative Startups in Travel 2019
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include travel to small and unheard They faced the same issues India is witnessing a major
offbeat destinations like Hanle, including seeing content online change in the travel habits of
Tsomoriri to name a few. However, which didn’t look like the place its population, especially the
there are people residing in when they arrived. They realised millennials. As per a recent study,
these places and they have been that fellow Indian travellers and 62% of the millennials typically
impacted with an increased means travellers coming from abroad go on a vacation two to five times
to livelihood with us increasing would be facing similar issues. a year. Another 10% said that they
footfall drastically in these regions. Somebody needed to step in into vacation six to ten times a year,
We would like to share an example this fragmented niche within the in a combination of shorter trips
of a guesthouse owner in Hanle travel and build up a brand around to domestic locations and longer
who was so moved by the efforts it – that’s what we at Deyor Camps international holidays. The trend
of our company that when the did. also suggested that 35% of the
season got over he decided to set millennials prefer experiential
up a campsite at his own cost so Insights into Future holidays to offbeat locations and
that we could accommodate more We at Deyor Camps are growing about 29% are opting for adventure
people in the coming season and rapidly. Within the last 12 months activities that they can flaunt on
the customers would have proper we have expanded to 4 countries social media. There has been a
accommodation to stay in. This is outside of India and this year we steady increase in the disposable
turn also increased jobs for locals plan to expand to 3 more countries income of the millennials and a
in the area who would now be globally. Currently the source high percentage of that is being
helping hands at the campsite. market for us has been India but spent on travel. In fact, they are
On the overall industry perspective, now we are rapidly expanding our even willing to take loans to fund
their travel needs.
the experiential tries a $2 Billion sales teams globally. We are now
market size and we are leading the in the process of collaborating with We feel that in the next 3 years
race to organise this industry. travel companies from France, experiential travel will become
Australia and places like Thailand, the new mainstream travel. People
Need of new approaches Peru, Mexico and Germany to are going to move away from the
handle inbound movement of their run of the mill vacationing habits
Every time our founders had an clients to our product markets. We
option to take days off, they would have already started a few of these and would start looking at unique
run off to the mountains or the relations and plan to execute 40 experiences which in turn would
beaches. The passion was there but such tie ups before June 2019. give birth to more brands looking
the problems about discovery, trust to cater to these needs. The new
and experience were much larger. Change is the only constant era of travel is here to stay and we
