Page 6 - SA Chamber UK February Newsletter. 2024

THE WINNERS AND FINALISTS WERE AS FOLLOWS:

BUSINESS LEADER AWARD

Sponsored by: Barclays International Banking

Presented by: Joshua Young, Vice President, South
Africa & Hong Kong, Barclays International Banking

FINALISTS

Mteto Nyati, Executive Chairman, BSG and
Martin Sweet, Managing Director, Primestars

WINNER

Sira Dheshan Naidu,
Co-Founder/Owner, Disruptor London

“The true essence of entrepreneurship lies in the courage to take that first step. The most
daunting challenge is making the decision to act; everything that follows is simply a testament
to your perseverance and determination. Winning the coveted SACCUK Business Leader
Award fuels our commitment to innovation, excellence, and making a meaningful impact for
people and planet.”

Disruptor London:
Revolutionising the Beauty Industry with Innovation and Sustainability

Disruptor London emerged from a desire to innovate and improve upon existing norms in the
beauty industry. Inspired by Sam Walton’s insightful words, “If everyone is doing it one way, there’s
a good chance you can find your niche by going in exactly the opposite direction”, our brand was
conceived as a response to the shortcomings within the beauty industry.

After two decades as an insider, I grew disillusioned with the industry’s hidden practices,
compromises, and greenwashing. This frustration fuelled our decision to disrupt the conventional
beauty narrative. Our mission at Disruptor London is to confront critical issues such as

overconsumption, plastic pollution, and water scarcity head-on.
We aim to revolutionise the industry by offering consumers high-performing products that not

only meet their needs but also adhere to sustainable and environmentally conscious practices.

In essence, Disruptor London was born out of a commitment to challenge the status quo,
providing a green alternative without compromising efficacy.

Our journey has been one of determination, creativity, and a relentless pursuit of excellence.
We’ve faced challenges and obstacles along the way, but our unwavering belief in our mission has
propelled us forward. With each product we develop, we strive to push the boundaries of what’s
possible, proving that sustainability and luxury can coexist harmoniously.

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SA CHAMBER UK NEWSLETTER FEBRUARY 2024