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CUSTOMER STAKEHOLDER MAP (BURJ RAFAL TOWER)











             Royalty                                                                                                                                            KEEP SATISFIED                                 MANAGE CLOSELY





             Ministers                                                                                                                                         • Organizational                                  • Personnel Briefing
                                                                                                                                                                     Briefing                                     • Workshops


             Government Officials                                                                                                                              • Presentations                                   • Risk & Issue
                                                                                                                                                                                                                       Awareness
                                                                                                                                                                • Meetings
                                                                                                                                                                                                                  • Presentations
             MD’s / CEO’s of Companies





             Senior Business Leaders                                                                                                                     High


                                                                                                                                                                         MONITOR                                   KEEP INFORMED
             Affluent Owners



                                                                                                                                                                • Monitor Messages                                • Newsletters
             Sub – Tenants                                                                                                                                          from the group                               • Posters


                                                                                                                                                                • No Specific                                     • Website

             Other Customers                                                                                                                                        Communications                               • Program Email





             Visitors                                                                                                                                    Low





                                                                                                                                                          Low                                                High












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