Page 15 - [Uma_Sekaran]_Research_methods_for_business__a_sk(BookZZ.org)

CONTENTS xiii

Summary /355 Assessment of the Quality of the
Discussion Questions and Points to Research Done /382
Ponder /356 Nature of the Investigation /383
Exercise /356 How Scientific Is This Study? /384
APPENDIX /357 What Else Could Have Been Done?
Report 1: Sample of a Report /385
Involving a Descriptive Domestic /385 India /385
Study /357 How Has the Research Facilitated the
Report 2: Sample of a Report Where Decision-Making Process for the
an Idea Has to Be President of Cradle of Indian
“SOLD” /361 Handcrafts? /386
Report 3: Sample of a Report Offering An Update on the Cradle of Indian
Alternative Solutions and Handcrafts at the End of 2001 /388
Explaining the Pros and Cons Case Study 2: Case of the Rise and
of Each Alternative /363 Fall of Josus Apparel /388
Report 4: Example of an Abridged Background of the Company /388
The First Year of the Company’s
Basic Research Report /366
Business /389 The Changing Scene
/389 The End of Josus Apparel /389
Summary /390
Discussion Questions and Points to
CHAPTER 14
MANAGERIAL DECISION MAKING Ponder /390
AND RESEARCH /371

Scientific Research and Managerial
Decision Making /371
Purposive Research /373 Decision- MODULE
Making Processes in Applying Results A REFRESHER ON SOME
from Different Types of Research /373 STATISTICAL TERMS AND TESTS
Case I: Case Study of the Cradle of /391
Indian Handcrafts /374
Background Information /374 The Descriptive Statistics /392
Company in 1999 /375 Method of Frequencies /393 Measures of Central
Operation /375 Some Issues That Tendencies and Dispersion /394
Faced the Company in 1999 /376 Inferential Statistics /397
Correlations /398 Relationship Among
The Consulting Team and Its
Two Nominal Variables: χ Test /400
2
Approach /377 Significant Mean Differences Between
Problem Delineation /377 The Team’s Two Groups: The t-Test /401
Method of Approach for Collecting Significant Mean Differences Among
Information /378 The India Multiple Groups: ANOVA /402
Experience /378 The Customs Issue Multiple Regression Analyses /403
/378 David’s Conversations with
Others /379 The U.S. Clients /379 Other Multivariate Tests and Analyses
Conversations with the Vice President /405
Regarding Reallocation of Analysis of Qualitative Data /407
Responsibilities When a New Manager Managerial Relevance /409
Is Recruited /380 List of the Team’s Summary /410
Recommendations /381 Discussion Questions /410