Page 12 - [Uma_Sekaran]_Research_methods_for_business__a_sk(BookZZ.org)
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x CONTENTS
Simulation /163 Scale /197 Likert Scale /197
Ethical Issues in Experimental Design Semantic Differential Scale /197
Research /165 Numerical Scale /198 Itemized Rating
Managerial Implications /166 Scale /198 Fixed or Constant Sum
Summary /167 Scale /199 Stapel Scale /199
Graphic Rating Scale /200 Consensus
Discussion Questions and Points to
Ponder /168 Scale /200 Other Scales /201
Ranking Scales /201
APPENDIX: Further Experimental
Paired Comparison /201 Forced
Designs /170
Choice /202 Comparative Scale /202
The Completely Randomized Goodness of Measures /202
Design /170
Item Analysis /203
Randomized Block Design /171
Reliability /203
Latin Square Design /172
Stability of Measures /203 Internal
Factorial Design /173 Consistency of Measures /205
Validity /206
Content Validity /206 Criterion-
CHAPTER 8 Related Validity /206 Construct
MEASUREMENT OF VARIABLES: Validity /207
OPERATIONAL DEFINITION Summary /208
AND SCALES /174 Discussion Questions and Points to
Ponder /209
How Variables Are Measured /174
Exercise /209
Operational Definition: Dimensions
APPENDIX: Examples of Some
and Elements /176
What an Operational Definition is Measures /210
Not /181 A Measure of Student Measures from Management
Learning /184 Review of Operational Research /210
Definition /184 Measures from Marketing Research
Scales /185 /213
Nominal Scale /185 Ordinal Scale
/186 Interval Scale /187 Ratio Scale
/189 Review of Scales /192 CHAPTER 10
International Dimensions of DATA COLLECTION METHODS /218
Operational Definition and
Scaling /192 Sources of Data /219
Operational Definition /192 Primary Sources of Data /220
Scaling /193 Focus Groups /220 Panels /221
Discussion Questions and Points to Unobtrusive Measures /222
Ponder /193 Secondary Sources /223
Exercises /194 Data Collection Methods /223
Part I: Interviewing /225
Unstructured and Structured
CHAPTER 9 Interviews /225
MEASUREMENT: SCALING, Unstructured Interviews /225
RELIABILITY, VALIDITY /195 Structured Interviews /227 Training
Interviewers /228 Review of
Rating Scales /196 Unstructured and Structured
Dichotomous Scale /197 Category Interviews /228 Some Tips to Follow
