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xii CONTENTS

Trade-Off Between Confidence and SPSS Software Packages /322 Various
Precision /289 other Software Programs /322
Sample Data and Hypothesis Use of Expert Systems in Choosing the
Testing /290 Appropriate Statistical Tests /323
Determining the Sample Size /292 Summary /323
Importance of Sampling Design and Discussion Questions and Points to
Sample Size /294 Ponder /324
Efficiency in Sampling /295 APPENDIX: Data Analysis Using Excel
Sampling as Related to Qualitative /326
Studies /296 Analysis of the Accounting Chair Data
Review of Sample Size Decisions /296 Set Using Excel /326
Managerial Relevance /296 Background Information /326
Summary /296 Analysis Using Excel /327
Discussion Questions and Points to Reliability of Chair Time Scale:
Ponder /297 Cronbach’s Alpha /327 Frequency
Distribution /327 Measures of Central
Exercises /298
Tendency and Dispersion /329
Pearson Correlation /331 Hypothesis
Testing /331 Overall Interpretation
CHAPTER 12 /336
DATA ANALYSIS AND
INTERPRETATION /300

Getting Data Ready for Analysis /301 CHAPTER 13
Editing Data /302 Handling Blank THE RESEARCH REPORT /338
Responses /302 Coding /303
Categorization /305 Entering The Research Proposal /339
Data /305 The Report /341
Data Analysis /306 The Written Report /341
Basic Objectives in Data Analysis /306 The Written Report and Its Purpose
Feel for the Data /306 Testing /341 The Written Report and Its
Goodness of Data /307 Reliability Audience /344 Characteristics of a
/307 Hypothesis Testing /308 Well-Written Report /345 Contents of
Data Analysis and Interpretation /308 the Research Report /346
Research Done in Excelsior Integral Parts of the Report /347
Enterprises /309 The Title Page /347 Table of
Some Preliminary Steps /311 Contents /347 The Research Proposal
Checking the Reliability of Measures: and the Authorization Letter /347 The
Cronbach’s Alpha /311 Obtaining Executive Summary or Synopsis /348
Descriptive Statistics: Frequency The Introductory Section /349 The
Distributions /312 Descriptive Body of the Report /349 The Final
Statistics: Measures of Central Part of the Report /349
Tendencies and Dispersion /313 Acknowledgment /349 References
Inferential Statistics: Pearson Correlation /351 Appendix /351
/314 Hypothesis Testing /314 Oral Presentation /352
Overall Interpretation and Deciding on the Content /353 Visual
Recommendations to the President /320 Aids /354 The Presenter /354 The
Some Software Packages Useful for Presentation /355 Handling
Data Analysis /322 Questions /355