Page 9 - [Uma_Sekaran]_Research_methods_for_business__a_sk(BookZZ.org)

CONTENTS

CHAPTER 1 CHAPTER 2
INTRODUCTION TO RESEARCH /1 SCIENTIFIC INVESTIGATION /20

What Is Research? /3 The Hallmarks of Scientific
The Excitement of Research and Why Research /22
Managers Should Know about Purposiveness /22 Rigor /22
Research /4 Testability /23 Replicability /23
Business Research /5 Precision and Confidence /24
Definition of Research /5 Objectivity /25 Generalizability /25
Research and the Manager /5 Parsimony /26
Types of Business Research: Applied Some Obstacles to Conducting
and Basic /7 Scientific Research in the
Applied Research /8 Basic or Funda- Management Area /26
mental Research /9 The Building Blocks of Science in
Managers and Research /11 Research /27
The Manager and the Deduction and Induction /27
Consultant–Researcher /12 The Hypothetico-Deductive
How to Locate and Select a Method /29
Researcher /13 The The Seven-Step Process in the
Manager–Researcher Hypothetico-Deductive Method /29
Relationship /13 Values /14 Two Examples of the Application of
Internal versus External the Hypothetico-Deductive Method in
Consultants/Researchers /14 Organizations /32 Review of the
Internal Consultants/Researchers /14 Hypothetico-Deductive Method /35
Advantages of Internal Other Types of Research /35
Consultants/Researchers /15 Case Studies /35 Action Research /36
Disadvantages of Internal Summary /36
Researchers /15 External Discussion Questions and Points to
Consultants/Researchers /16
Ponder /37
Advantages of External Consultants /16
Disadvantages of External
Consultants /16 CHAPTER 3
Knowledge About Research and TECHNOLOGY AND BUSINESS
Managerial Effectiveness /17 RESEARCH /39
Ethics and Business Research /17
Summary /18 Information Needs of Business /41
Discussion Questions and Points to Commonly Used Technologies in
Ponder /18 Business Research /42

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