Page 13 - [Uma_Sekaran]_Research_methods_for_business__a_sk(BookZZ.org)

CONTENTS xi

in Interviewing /228 Establishing Collection Methods and When to Use
Credibility and Rapport, and Motivating Each /256
Individuals to Respond /229 The Setting From Which Data are
Questioning Technique /230 Review Gathered /258
of Tips to Follow in Interviewing /232 Issues in Data Collection /258
Face-to-Face and Telephone Interviews Managerial Advantage /259
/232 Additional Sources of Bias in
Ethics in Data Collection /259
Interview Data /233 Computer-
Ethics and the Researcher /260
Assisted Interviewing /234
Ethical Behaviors of Respondents /261
Advantages of Software Packages /235
Summary /261
Review of Interviewing /236
Discussion Questions and Points to
Part II: Questionnaires /236
Ponder /261
Personally Administered Questionnaires
Exercises /262
/236 Mail Questionnaires /237
Guidelines for Questionnaire
Design /237 CHAPTER 11
Principles of Wording /238 SAMPLING /263
Classification Data or Personal
Information /243
Population Element, Population
Principles of Measurement /244
Frame, Sample, and Subject /265
General Appearance or “Getup” of the
Population /265 Element /265
Questionnaire /245 Population Frame /265
A Good Introduction /245 Organizing
Sample /266
Questions, Giving Instructions and
Subject /266
Guidance, and Good Alignment /246
Sampling /266
Information on Income and Other
Reasons for Sampling /267
Sensitive Personal Data /247 Open-
Representativeness of Samples /267
Ended Question at the End /248
Normality of Distributions /268
Concluding the Questionnaire /248
Probability and Nonprobability
Review of Questionnaire Design /249
Sampling /269
Pretesting of Structured Questions /249
Electronic Questionnaire and Probability Sampling /270
Surveys /249 Unrestricted or Simple Random
Sampling /270 Restricted or Complex
Part III: Other Methods of Data
Probability Sampling /270 Review of
Collection /250
Probability Sampling Designs /276
Observational Surveys /250
Nonprobability Sampling /276
Structured versus Unstructured
Convenience Sampling /276
Observational Studies /252
Purposive Sampling /277 Review of
Advantages and Disadvantages of
Nonprobability Sampling Designs /278
Observational
Examples of when Certain Sampling
Studies /253 Biases in Observational
Designs are Appropriate /279
Studies /254 Summary of
Sampling in Cross-Cultural
Observational Studies /254 Data
Research /286
Collection Through Mechanical
Observation /255 Projective Methods Issues of Precision and Confidence in
/255 Determining Sample Size /286
Multimethods of Data Collection /256 Precision /286 Confidence /287
Review of the Advantages and Sample Data, Precision, and
Disadvantages of Different Data Confidence in Estimation /288