Page 84 - 12 Weeks To Freedom Guidebook

Using pencil first will help if you make an ERROR! Keep it clean, like your pull tabs.

Make a statement, or HIGHLIGHT 2-3 MAIN benefits, then a simple CALL TO ACTION!

 A # to text (your personal phone or SMS Service) or call and leave a message (google #
or business phone)

 Keep in mind, to keep track of which signs are performing, I prefer to follow the TEXT
call to action, and have them TXT <insert word or #> to XXX-XXX-XXXX (if you have an
SMS Service, that is how they opt into certain campaigns) this way is manually, but you
are able to track which SIGN is getting the TRAFFIC!

You can use this SAME strategy on pull tabs, flyers, car magnets, etc. You can manually
send them your capture page from there, or choose a different option, all depends on
your business and what you are trying to have the LEAD do NEXT!

BE MORE VOCAL WITH THE LOCALS

Quick story about one of my first clients, a liquidation store in Smyrna. They were SPENDING
$2,000 per month for Comcast commercial ads to try and REACH more local people.

I thought this to be EXTREMELY expensive, and upon realizing the TIME they were being
broadcast, and seeing the quality of the commercial first hand at about 2am on ESPN, I realized
the COMCAST strategy HAD TO GO! On top of that, my tracking showed almost NO leads
coming from the commercial.

Thus, began my journey for the BETTER solution, and in Smyrna, this small city of 48,596 people
had a Chamber of Commerce type community, for short it was called SIMA!

SIMA cost $2000 per year. That included MEMBERSHIP fee, advertising on their website, and 2
COUPON/Ads on their QUARTERLY flyer in all citizens of Smyrna.

The same cost as the UNSEEN Comcast Ad for 1 business, turned into advertising to 48,000
people LOCAL people every 3 months for 2 businesses!

With a SPECIAL offer on each, and with the knowledge that “mailers” stay in the HOME an
average of 4 months, unlike email marketing that has a lifespan at a FRACTION of the mailer!

Also, to add this was a brick & mortar business that truthfully was for an older age group that
isn’t heavily on SOCIAL MEDIA, so using these mailers, and this membership, targeted the
PROPER audience growing their 1x per week auctions from $3,000-4,000 per week to $6,000+
per week! FYI that auction lasted about 3 hours per week, and was a GREAT platform for
MARKETING their RETAIL location 2 blocks down that was OPEN daily!