Page 87 - 12 Weeks To Freedom Guidebook

faces will LIGHT up. They may show disappointment, they may inquiry. You can show them
some of results, or you can give them a CALL TO ACTION!

“Why don’t you follow me on X, Y or Z I have some valuable tips, videos and show some of my
results!”

Have a YouTube Video or Facebook Live of Video you have that describes your journey,
struggle, and success of your business beforehand, and try this strategy:

“Do you mind if I text/email you a link to this little video I made about my journey, you can ask
me any questions you have afterwards!”

BAM = Getting CONTACT info, and NOT selling them anything. After maybe another 2-3
conversations, your sale is just one last move away, ASK FOR THE SALE!

When your LEAD is nourished, fed transparent information, shown results, and been given
VALUE for FREE, they will BUY! More times than NOT!

Attending or HOSTING networking events can be great too, even if they are on a smaller scale
of 5-10 people, over time a small group like that can create an ARMY of targeted, driven,
challenging people you want in your circle and in your business! Talk about leveling up,
remember “THEY” say you are a direct reflection of the 5 people you hang around the MOST!

DIRECT MAIL/MAILERS

I could write a whole OTHER complete guidebook to direct mail campaigns.

I will focus on ONLY 2! The letter, and the mailer. Check the suggested book section in this
guide for the BEST books to read on DIRECT MAIL campaigns and COPY WRITING!

My first and MOST basic tip I can give you is to START SAVING the mailers you are already
getting in the mail.

I’ve even seen local businesses like DOCTORS, DENTISTS, and MECHANIC SHOPS send out
mailers locally. Then there are the big box companies that send out mailers with a coupon, this
Bed, Bath & Beyond. I’ve even received flyers from Amazon.
Keep these, study them, take notes. WHO are they marketing to? What info did they include?
What info DIDN’T they include? These businesses are spending a lot of money on their
marketing budgets, so take notes and learn from what others are doing, especially if you get
ANY mailers in your own industry!