Page 92 - 12 Weeks To Freedom Guidebook

WHAT IS A CAPTURE PAGE OR LEAD CAPTURE PAGE?

Definition according to InstaPage:

“A lead capture page is a type of landing page differentiated by an optimized lead capture
form. This form allows you to collect leads for your respective offers and nurture them
down your marketing funnel.”

Russell Brunson and his company ClickFunnels are a $97 per month software to help you
create limited capture pages, if you are looking into/running CPA offers, or running
multiple businesses the IM Phenom inside of ECC is a far more affordable option with a
ONE-TIME fee of $97 and unlimited capture page creations!

Your LEAD CAPTION PAGE or CAPTURE PAGE will be collecting LEADS information:

1. Name, at least FIRST
2. Email Address
3. Phone Number (optional)
4. Physical Address (works great when sending the LEAD something for FREE or low cost)

This information, gets AUTOMATICALLY put into your email autoresponder!

Depending on what capture page the information is coming from will determine which email
campaign the recipient will opt-in to.

Don’t be VAGUE with your capture pages! Again, your TARGET AUDIENCE needs to be clear,
and considered while creating your capture page, quality, active SERIOUS LEADS bring HIGHER
CLICK rates, which means better delivery in your auto responder, a more active email list, and a
loyal foundation to build off from!

Some of the BEST converting capture pages are plain and simple, white background, clear text,
SIMPLE CALL TO ACTION.

Orange & Green CALL TO ACTION buttons convert well. Blues are good to test too!

A short video with business overview & testimonies, you and your story, a lifestyle video, or a
nd
demo of your product(s) can also convert well in a capture page, or can be the 2 step after
opting into the email campaign on the first!

Testing the background, the wording, and the CALL TO ACTION is key when it comes to capture
pages! Make sure you are sending the RIGHT audience to the RIGHT capture page.