Page 96 - 12 Weeks To Freedom Guidebook
P. 96
Transformation & Testimony
1. People don’t buy STUFF, they buy the TRANSFORMATION
Highlight 1-2 TESTIMONIES of transformation during different periods of time
***IF YOUR PRODUCT IS UNDER THE TRAINING & COACHING NICHE WRITE THIS DOWN***
3 QUESTIONS LEADS CONSIDER BEFORE PURCHASING TRAINING:
1. HAS THIS PERSON DONE WHAT THEY ARE SAYING
2. HAS THIS PERSON BEEN ABLE TO TEACH OTHER’S
3. CAN THIS PERSON TEACH ME?
Offer
1. This is WHAT you get!
80% of your entire copy is about the TRANSFORMATION
20% is about the deliverables (what the person gets)
DO NOT just say: You get 10 Hours of training videos! Break it down into a few EXCITING,
EXPLOSIVE highlights!
Response
1. Closing your copy, you will now tell the reader EXACTLY what to do next!
Do a brief summary of the WHY they MUST act now, naming the main points, the X, Y and Z of
the previous points covered.
15 BLOCKS INSIDE THE P.A.S.T.O.R FRAMEWORK
The P.A.S.T.O.R is the OVERALL framework, like a house, now the blocks inside is like the
decoration, and furniture!
