Page 100 - 12 Weeks To Freedom Guidebook

11. Value Justification

This whole copy so far has been focused on the BENEFITS and SOLUTION you are offering.

You have been PUMPING up the VALUE of your offer the whole time, now you need to knock it
fully out of the park!

Specifically, talk about the VALUE your offer has

Your goal is to DEMONSTRATE in words the VALUE to the buyer by at least 10x the PRICE of the
solution.

Always lead everything you are “selling” with the value, followed by the price.

If you are selling a training course for $99, the VALUE of that product should be at least $999!

12. Risk Reversal

Just like in the CREDIBILITY section, you are removing the RISK, or WORRY your reader has!

Many will say there are 2 main reasons why people don’t buy! The PRICE and the chance it’s a
SCAM!

I slightly agree that these are in the TOP 5, but not the MAIN reasons why. Regardless of how
they are ranked it is your responsibility to REMOVE these RISKS

Offering a HASSLE FREE, MONEY BACK GUARANTEE is great

(if what you are selling- the company or product- doesn’t offer one, create your own, either by
manually refunding them, or offering them a HELPFUL solution)

13. BONUSES

The awesome UNEXPECTED gift! Don’t you completely love gifts for NO reason! If you don’t
know the POWER of the unexpected gift in the real world, getting it through online channels
can be exciting, especially if it’s a GOOD ONE!

 Ebook
 Bonus training video
 FREE offers like the NetSpend