Page 99 - 12 Weeks To Freedom Guidebook

8. Bullet Points (stay tuned for its own SPECIAL section)

A bullet point identifies a SINGLE benefit, and the copy’s that convert BEST have a LOT of these

Example:

My stunning simple secrets for closing more sales in a month than most do in a year:

 You’ll discover the 6 foundations of a powerful close
 7 NEVER fail closing themes that work for any assignment
 PLUS, 2 closing blunders that could cost you everything at that final moment

Now, let’s be honest, if you got that BOLD statement in your inbox, even I would be wanting to
know these SECRETS!

9. Credibility

WHO AM I & WHY SHOULD YOU LISTEN TO ME?

People are afraid of getting scammed. They are tired of being PROMISED income or grandiose
lifestyles with little to no results.

Your job is to put their minds at ease! And credibility isn’t based solely on $$$$. You don’t
have to make 5 or even 6 figures a year to be TRUSTWORTHY!

10. Testimonials

First, make sure you ASK permission to use other’s testimonials! Use his or her FULL NAME if
approved and although WORDED testimony can work,

VIDEOS ARE BETTER

A short, simple testimony lasting under 60 seconds about their benefits, the process, your
guidance, and their results is the perfect formula!

If you are using WORDED testimony, use a candid shot, not a professional one (unless your
niche/audience is higher end) with possible contact information.