Page 101 - 12 Weeks To Freedom Guidebook

 Free consultation or estimate or demonstration (this is great for local businesses, DS
high end companies like Enagic)
 Invite to PRIVATE training ZOOMS
 Coupons or SPECIAL discounts

Be creative with it, make it exciting and appealing, and have it reflect your BRAND and
SOLUTIONS!

14. CALL TO ACTION or “Explicit Offer”

This is when you directly, bluntly, and with great excitement…..

ASK FOR THE SALE

Tell them EXACTLY what to do to get started, make it clear, and as always EASY

- ORDER YOUR COPY NOW
- DOWNLOAD THIS PRODUCT IMMEDIATELY
- GET INSTANT ACCESS NOW

15. The P.S

Never underestimate the sheer POWER of the P.S

The P.S pretty much is the PEER PRESSURE, is the ARE YOU KIDDING ME WHAT ARE YOU
WAITING FOR statement!

You are restating your ENTIRE copy in 2-4 sentences!

Here is a GENERIC example (that can and will work):

P.S The time is NOW. Those big corporations are going to keep taking from you until you’ve got
nothing left to give. Do you have the COURAGE to fight back? Your chance to make all your
dreams come true has arrived! Will you go for it? Will you take action? CLICK HERE TO DO IT
NOW!

Now if this is a LETTER as in snail mail, you will obviously NOT say CLICK here, but the email
copy make CLICK HERE underlined with clickable link for easy access!