Page 98 - 12 Weeks To Freedom Guidebook

5. The BODY

This the BULK of your text or body! This is when your research on your product, and your
audience really comes into play.

1. Do a GOOGLE search (revert back to your audience and your research notes) on your
product, service and market
2. Search for KEYWORDS

The 2 questions to FOCUS ON?

- What does your audience want to know?
- What questions will they or are they asking?

6. Subheads

These are smaller headlines to separate the “MAJOR” sections

Headlines, and Subtitles are key, want to know the TOP 3 reasons why?

- Prospects NEVER read anything the first time
- Prospects NEVER believe anything the first time
- Prospects NEVER buy anything the first time

7. Rapport aka Relationship Building

This is the EMOTIONAL section of your copy. People LIKE 3 types of people:

People that LIKE them
People who they WANT to be like
People who are LIKE/SIMILAR to them

In this portion of your copy, you MUST do 3 things to get the READER to relate, continue
reading, and TRUST you.

- Demonstrate you KNOW their PAIN
- Make it CLEAR you UNDERSTAND their PROBLEM
- Example that you (or someone close to you) had a similar EXPERIENCE