Page 103 - 12 Weeks To Freedom Guidebook
P. 103
Third, you stirred up the curiosity, now you DO wonder the how, as humans we TRULY cannot
help ourselves!
2. Screens & Qualifies Readers
This is one of the BIGGEST keys I learned in MARKETING period. And full confession, when I
first learned Facebook Ads, I was taught to be BROAD, not even sure why I didn’t use common
sense, and my sales person/business mind, but I listened, no more though!
HEADLINES THAT APPLY TO EVERYONE CAN ALSO APPLY TO NO ONE
With AUDIENCE specific headlines, you are giving the READERS and INTERESTED leads value and
information they are LOOKING for!
Examples:
Why New Authors Fail, and What To Do About It?
Top 10 iPad Apps For Entrepreneurs!
Keep in mind these HEADLINES for your email or letter copies ALSO make GREAT Blog, and Vlog
titles and subjects!
Recycling your VALUE and CONTENT when done properly is KEY!
3. Draws Readers Into The Body Copy
Truly the ONLY SALE in your copy, is to get them to READ the rest of your copy!
You MUST make the reader continue to want more, and to read more!
Examples:
How To Write A Book In 7 Days?
Does God Want You To Be Rich?
