Page 107 - 12 Weeks To Freedom Guidebook

4. Probing Questions

The probing question, is the one that will create an INTENSE reaction!!!

You know those AH-HA moments when you receive information that completely changes your
PERSPECTIVE or makes you realize you have been WRONG or MISINFORMED?

How about asking a question that you have probably asked yourself a million times, so wanting
to know more is just natural!

Lastly, what about the question, that directly speaks to you and how you might have fallen
short?

Examples:

Why Don’t Doctors Get Sick?

Do You Wish More People Bought Your Book?

Get in people’s heads, trending topics, and staying ahead of trending topics are KEY for the
PROBING question HEADLINES.

5. If, Then

The If, Then is all about contrasting a task or idea that is easy for your readers to do.

If, you can _____________, Then you can ________________

Example:

If You Can Send & Receive Emails, You Can Created An Email Campaign

If You Can Follow The 12 Weeks To Freedom Guide, You Can Create A Successful Business In 3
Months!