Page 112 - 12 Weeks To Freedom Guidebook

IT’S BEEN SAID THAT IN YOUR MOMENTS OF DECISIONS YOUR DESTINY IS SHAPED. WHAT
WILL YOU DECIDE TO DO RIGHT NOW? THE SAME OLD THING YOU’VE BEEN DOING THAT
BRINGS YOU THE SAME OLD RESULTS, OR WILL YOU DECIDE TO CHANGE YOUR RESULTS FOR
THE BETTER BY JOINING (or PURCHASING) <insert company, brand, or product>

5. The Handholding Close

This is for the JADED, SKEPTICS. We call all be those people, and the longer you are in this
“online” industry the more you will realize WHY people are.

Spell out what they get by TRUSTING you and your brand/product

- Do they get weekly or monthly emails, meetings, and coachings
- Is there a support system or group to refer to

AND YOU WON’T BE ALONE, I AM GOING TO HOLD YOUR HAND EVERY STEP OF THE WAY
AND WALK YOU THROUGH THIS PROCESS

THE OFFER – WHAT ARE YOU OFFERING YOUR READER!

The offer consists of 3 topics:

1. The BENEFIT of what you are selling (the transformation, remember the 80% of your
copy!)
2. The vehicle that delivers the offer
3. Price & Payment

Here are the 4 MAIN type OFFERS and how to present them!

The HARD offer-

Straightforward, no fluff

- This is what you get
- This is what it will do for you
- This is what it will cost
- Buy it NOW