Page 110 - 12 Weeks To Freedom Guidebook

6. The NEVER Bullet

Play on the emotional aspect of FEAR! Most of us, spend out whole lives being controlled by
our FEARS.

Examples:

WHAT NEVER TO EAT ON A PLANE (UNLESS YOU WANT TO DIE)

WHAT NEVER TO DO ON A FIRST DATE (IF YOU WANT HIM/HER TO CALL YOU BACK)

Turn that last one into

“WHAT NEVER TO DO WHEN A LEAD FIRST CONTACTS YOU (IF YOU WANT TO MAKE A SALE)

And now you get the picture. Use the templates, insert, and cater to your audience, and test
away!

Now to CLOSE your copy!

We are nearing the end of this incredible, and highly lucrative aspect of your business!
Following these concepts, “rules”, and templates and truly create an AUTOMATED business
paying your daily or weekly for your FRONT END work!

THE 5 CLOSING TEMPLATES

This is the PROVEN strategy to CLOSE your copy, and get your READER to the next step of your
choice!

1. You WILL certainly arrive
2. The Different Results
3. Crossroads
4. Decision Time
5. Handholding

Keep in mind your target audience, and which template if best. Some of these are rather
aggressive, while others take a tamer approach!