Page 108 - 12 Weeks To Freedom Guidebook
P. 108
BULLET POINTS – HOW TO/TEMPLATES
There are MANY types of BULLET POINTS!
Make sure you mix them up throughout your copy, but keep with the points you are trying to
make with your BULLET points.
Getting started with BULLET POINTS for your business(es) here are the TOP 3 things to do:
1. Start a swipe file with approved bullet points, copies, etc
2. Subscribe to SUCCESSFUL industry people’s email campaigns (as stated previously)
3. Write up 80-100 bullets per business, then pick your TOP 25 for each
Bullet Point Templates THAT WORK:
1. The WRONG Bullet
You will go against the grain, and you will contradict a COMMON assumption society or your
industry’s audience have
Example:
EATING LOTS OF SALT IN YOUR DIET IS BAD FOR YOUR HEALTH, RIGHT? WRONG! WE’LL
EXPLAIN WHY WHEN YOU ORDER OUR SPECIAL REPORT.
For my Enagic Reps:
BOTTLED WATER IS THE HEALTHIEST ALTERNATIVE TO TAP WATER, RIGHT? WRONG! WE’LL
EXPLAIN WHY YOU ARE STILL POSIONING YOURSELF AND YOUR FAMILY WHEN DOWNLOADING
OUR FREE REPORT!
2. Themed Sequence Bullets
If you are giving out the TOP #X of tips, use #s
- * ~ A)
The above are also great examples, just base them off the statements!
Doing the same thing on your social media posts and ultilizing EMOJIS are great as well

