Page 109 - 12 Weeks To Freedom Guidebook
P. 109
3. The 2 Step Bullet
After the INITIAL statement of your bullet, you add ( ) and make another statement that will
REALLY get your reader thinking
Example:
WHAT YOU NEVER DO WITH YOUR BUSINESS CARD, AND WHY. (IF YOU GET THIS WRONG,
PEOPE WILL WALK AWAY AND YOU’LL NEVER HEARD FROM THEM AGAIN)
Leading the reader first with your value and knowledge, then adding an emotional reaction to
ENSURE they will continue reading or CLICK!
4. Transactional Bullet
Same as the TRANSACTIONAL HEADLINE!
You give me X and I will give you Y. Truly create a NO BRAINER
Example:
GIVE ME 15 MINUTES, AND I’LL TEACH YOU HOW TO SAVE 45-55 MINUTES EVERYDAY IN YOUR
BUSINESS
5. The If, Then Bullet
Again, like with the HEADLINE, the IF, THEN is powerful.
Give them something EASY, and associate it to a more VALUABLE benefit.
Examples:
IF YOU CAN SPARE 10 MINUTES A DAY, YOU CAN LOSE 5 POUNDS A MONTH!
IF YOU CAN SEND & RECEIVE EMAILS, YOU CAN MAKE MONEY ON SOCIAL MEDIA!
