Page 104 - 12 Weeks To Freedom Guidebook
P. 104
If you have worked in the CAR SALES industry, or any type of commission sales industry you
were taught a MAJOR aspect.
The longer you keep the customer on the lot (or in front of the product) the MORE likely they
will purchase! Look at INFOMERCIALS!
Infomercials are essentially INCREDIBLE COPY WRITE IN VIDEO FORM!
Per my typical “go against the flow’ way of thinking, I suggest you start watching and
RECORDING infomercials and QVC events!
Pay attention to how many times they REPEAT the same BENEFITS. How they are SHOWING
each step of the SIMPLE process, how it SOLVES your PROBLEM, you can even hear it in the
voice overs TONE! And then VALUE before the price! Proceeded by a BREAKDOWN option of
the actual price “3 EASY payments of” and then after than BOOM, a FREE UNEXPECTED gift!
Infomercials are genius COPY’S- FOLLOW THEM!
If you are SELLING a product or several, DEMONSTRATING them and all their benefits, plus a
few “hidden” uses, etc is exactly how you sell them! Your copy, is a TEXT of this, and your
capture page should be leading them to the VIDEO that DEMONSTRATES it.
Keep your demo videos in 3 min. segments. One of the best examples I have is form
Enagic reps. They have an approx. 10 min. video that showcases the 5 different types of
water produced by the machine, its benefits and its savings.
Many reps end up creating their own, which can turn into 20-30 mins. videos.
Do this instead, make 5 - 3 min. videos each one highlighting ONE of its benefits.
Target the proper audience leading them through the series of videos in order of what
you think your target audience deems MOST important!
Do this on Facebook, YouTube, E-mail, Capture Pages, etc
4. Communicate the “BIG IDEA”
What is HONESTLY the 1 TRUE BENEFIT of your product, service, offer or post?
Total Life Changes is all about the motto “Lose 5lbs in 5 Days”
That is a pretty direct PROMISE, and they do offer a MONEY BACK GUARANTEE, but that
statement doesn’t really evoke the emotional response we like to continue to create!
