Page 105 - 12 Weeks To Freedom Guidebook
P. 105
These 2 examples are FAR more converting:
Triple Your Productivity Instantly!
The Customer Is NOT Always Right!
5. Establish Credibility
Much like you establishing your own credibility with transparency and your testimony or proof,
using others ESTABLISHED credibility is marketing 101.
What industry are you in? Who is TRUSTED? The people, the publications, the research!
Find out what they are saying, that relates to what you are saying, and USE IT!
Examples:
Ph. D Psychologist Reveals Secret Of Self-Discipline
Harvard Study Shows 3 Common Traits Of Successful People
People see Ph.D or Harvard and react with TRUST. When celebrities say, hey I LOVE THIS
BRAND, people buy it. When Dr. Oz suggests a weight loss method or health tip, people believe
it WILL work.
Use this leverage in your business(es).
5 TEMPLATES FOR A SOLID HEADLINE
1. HOW TO….
The HOW TO headline, ties the BENEFIT to the audience specifically.
Examples:
How To Write A Blog Post Every Day
How To Land More Clients As A Freelancer
