Page 115 - 12 Weeks To Freedom Guidebook

EMAIL CAMPAIGNS- THE RIGHT WAY

With the knowledge from the HOW TO write a COPY (email or letter) now it’s time to string
them all together, and learn more about campaigns, and how to effectively nourish and grow
your LISTS!

***Please see the video tutorials for auto responders and setting up campaigns***

Let’s talk about email marketing for a moment. Depending on your industry, businesses and
individuals are seeing click-through rates (CTR) as low as 2%.

Bombarding your email lists, even with VALUE and GREAT offers can get you an UNSUBSCRIBED
user quickly (although Grant Cardone would disagree). In fact, about 69% of users say they
unsubscribed due to “too many emails”.

Looking at the DATA, and there is a TON to look through, the Direct Marketing Associations’
National Client Email report, shows that

35% of marketers send 2-3 emails per month

19% send 1 time per month

9% sends 6-8 emails per month

Now let’s dive into the CUSTOMER’S perspective!

61% of “customers” say they prefer receiving a PROMO email at least 1x per month

15% said they wouldn’t mind receiving DAILY offers

Time and time again, as I have stated in this guidebook, check out what the industry leaders are
doing.

 How often do they send emails?

 What type of value & content are they sharing in the emails?

 How many PROMOs, or SALES are they offering per month?