Page 95 - 12 Weeks To Freedom Guidebook

THE P.A.S.T.O.R FRAMEWORK

Person, Problem, Pain

1. Identify the PERSON – who is your audience
2. Understand the PROBLEM you are solving- what is your LEADS problem, and what
product, or service can solve it
3. Understand the PAIN the problem SOLVES

The BETTER you can paint the picture of their PROBLEM in your words the more they truly feel
like you can solve it!

Amplify & Aspirations

1. AMPLIFY the consequences of NOT solving the problem (typically a $X is used)
2. Highlight the ASPIRATIONS they have

As an example:

WRITE down your average monthly income (honestly, nobody is watching accept Big Brother
LOL- had too, sorry guys)

Now, write down how much you WANT to make per month!

If you earn $2,000 per month, and you want to make $5,000 per month, you would need to
INCREASE your income by $3,000 per month.

Instead of speaking about what they NEED to GAIN to achieve, speak about what they are
LOSING out on. Evoking emotions is KEY to copy.

At the rate you are going, you are paying a hefty cost of $3,000 per month not solving <insert
problem>! That’s $36,000 per year!

Story, Solution, System

1. Share a STORY of yourself or someone you know (REAL STORY) about how their problem
was SOLVED (SOLUTION) with the SYSTEM you are highlighting!

Again, the story MUST be real, and make it relatable, a grandiose story of MASSIVE success will
make the reader (even though it’s 100% true) cautious or suspicious!