Page 97 - 12 Weeks To Freedom Guidebook

Here are the 15 Blocks and HOW to execute them:

1. Pre-Head aka EYEBROWS

What is this? A short sentence fragment designed to GRAB the reader’s attention

Targeting is KEY!!!!

Example: Attention, Car Owners!

How simple and to the point is that? If your customer isn’t a car owner, then they don’t NEED
your product and neither of you will waste time!

2. Headline

This makes the reader WANT to read more, so they DO read more!

Example: “They all laughed when I told them I make money selling on eBay, but when I showed
them my Paypal account, they all….

You’ve also seen these on successful MCA videos or other Facebook Ads.

3. Deck Copy aka Subhead

This will be in BLOCK TYPE in BLACK BOLD TYPE

Example: YOURS FREE, Exclusive Access To A Once In A Lifetime Teaching Series: [insert
AWESOME text to describe program]

Then end with: and did I mention it’s ALL completely FREE (offering something FREE up front
can convert more LEADS into POTENTIALLY paying clients, if there is a price reflect that instead
of FREE)

4. Lead

Now, we are FINALLY at the BODY. The body will contain the following to start:

- At least 1-2 paragraphs made up of 1-3 sentences EACH
- Typically, with IF and THEN statements