Page 89 - 12 Weeks To Freedom Guidebook

BILLBOARDS

One of the most expensive investment options, great for a GROUP of people or you and your
business partners to split the cost. Depending on the area, and the amount of TRAFFIC you are
looking between $500-$5000 per week with many asking for a 4-week commitment!

My HONEST suggestion, if you have that type of money to invest individually or as a group, you
may want to hire a professional to design the BILLBOARD! Again, start off with a less costly
billboard, and scale up when you see success!

COLD CALLING

This isn’t for the weak of heart, and again I feel is ONLY good for certain industries. I will not
even dive into cold calling, other than to say this, FOLLOW GRANT CARDONE (and watch the
movie Wolf Of Wall Street!) He has tons of FREE cold calling training and tips, also he has
inexpensive PRICED ones when on they are on sale.

To wrap up OFFLINE MARKETING strategies, I want to HIGHLIGHT 2 key methods that are
CRUICIAL to your business!

Daymond John in his book “The Power of Broke” mentions when FUBU was just starting out,
and with a little to none marketing budget saw an incredible solution to his problem, while
benefiting others.

To not tell the story in its entirety, back in the day in the streets of NYC, and still today, shop
owners would pull down these plain, mental, and seemingly ugly barrier doors to lock up at
night. Realizing there was all this MARKETING space available with an UNTAPPED market, and
TONS of traffic walk the streets at night. Daymond hired a graffiti artists, and had them create
unique designs for the FUBU brand. For only about $100 per door, he has able to take over the
entire area, and FUBU was everywhere!

The store owners didn’t care, or ask for a cut because it actually enhanced their look, and didn’t
affect their businesses during operating hours. It was also the perfect audience targeting, and
the rest is history!

Regardless of your budgets, or your resources there is a SOURCE or method that hasn’t been
tried, or hasn’t been executed correctly, if you find that method, perfect it, and replicate it,
your business can be taken to the next level, and now you will be followed and copied by others
(thus growing your brand in a different direction, the direction of the influencer, the innovator,
and the creator!)